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Influencing the Influencers

(Editor) For a long time I have watched the influence of influencers come into everyday vernacular. The cottage industry started with the explosion of social media and bascially anyone now had a broadcast channel to pedal whatever they wanted.

Then we moved into “Well Michelle next door said she used it, so it must be good …” (personal endorsement of a product by someone you now and trust) …”

Then some businesses and marketing agencies decided it would be good to have an independent “review” of the product, and because it was not them blowing there trumpet, “It must be good…” and even had an amplification effect on the product.

Then the influencing hit the proverbial fan, people “Influencers” for hire. If we give you the product and ($20,000 to $50,000) will you talk and “influence” people on your selected channel of influence (Tik Tok, FaceBook, Instagram, YouTube and the 1,000 others) (This price does go up to $500,000 for a post with A listers)

So now Influencers have become what they started out not wanting to be, a mouth piece for the media and commercial clients. The influencers are now under the influence and it’s not alcohol, but cash they have become addicted to.

Dash Editor

Self-confessed confused news junkie, with lifelong additions to coffee, great conversations, perfection in all its forms, cold wine, hot music and puppy dogs.

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